WHY ONLINE SHOPPERS SHIFTED THEIR PREFERENCE TO EXPERIENCE

WHY ONLINE SHOPPERS SHIFTED THEIR PREFERENCE TO EXPERIENCE

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The shopper during this age of advanced technology has shifted their preference to “Experience”.

With online shopping, the shopper can now search and purchase products from online retailers in the global online marketplace without having to compromise, convenience, cost, time and now safety which is become a global issue.

For Instance a shopper based in the United States can shop online from a merchant based in China without having to leave their homes or workplace. Goods that have been purchased online can now be shipped by air at a reasonable freight cost.

Giving credit to logistics companies with their improved, advanced and efficient systems as their way to stay competitive in the light of the growing online shopping market.

When you make your online purchase, you now need not worry about deliver because, "International Shipping knows NO Borders."

photo credit

While MEGA shopping malls were built and are located in highly populated urban cities. The smaller malls are located in areas with a lesser population. Regardless of the mall size,

Shopping Malls were all built for a purpose,

SOCIAL CONTACT.

Shoppers would want to get out of their houses or workplaces so that they can meet and chat with their family or friends and enjoy the mall crowd while they plan for their regular shopping activity.

The social interaction that was intended within these shopping malls has lost its glory. Community interaction is now happening within social networks and improved instant messaging platforms.

With all these technologies extended to the online shoppers, they can now afford to multitask while at home, workplace and any other place.

INTERNET USAGE

With the coming of the internet, 54.4% of the total world population is connected to the internet. This means more than 4 billion of the total population are connected to the internet, DAILY.

Advanced smartphone technology has become a part of people's daily lives, that this pocket or palm sized gadget has become so powerful and is equally capable as the desktop and laptop computers.

With online shopping, it is just ONE click away with the online shopping apps.

To take it further, Instant messaging has now evolved into advance automatic chat bots. It is helping the online marketer reach its target audience 24/7 while the online shopper can conveniently search, review and purchase products at their convenience.

" Shopping Has Never Been Better Than This"

Whatever product shoppers wants to buy, this has made their shopping lives convenient.

clothing,

groceries,

computer,

books,

smartphone,

footwear,

fashion accessories,

health supplements

This explains why Amazon, a company that started in a small garage by selling books is now a GIANT in the online shopping industry.

FORBES

" Millennials account for more than $1 trillion in U.S. consumer spending, yet they spend differently than previous generations, valuing experiences over possessions, and meaning over money. This why we’ve seen the shopping malls sector being both literally and figuratively demolished by the Millennial generation.

Credit Suisse estimates that by 2022, 1 out of every 4 malls in the US could be out of business. This means an average of 8,600 closures in 2017 alone. "

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